Paid media foundations
Understand auctions, campaign objectives, intent, funnel stages and account structure.
6 months · Ahmedabad · Industry-led
PPC Course Online
Build paid campaigns around intent, measurement and responsible budget decisions—not guesswork.
Course in brief
What will this course help you do?
Learn Google Ads, social advertising, conversion tracking, campaign optimization, reporting and AI-assisted paid media workflows.The goal is to help you understand the work, practise the workflow and explain your decisions with confidence.
By the end of the learning path, you should be able to:
- Plan a search campaign
- Write relevant ads and map them to landing pages
- Set up a measurement plan
- Read performance data and prioritize optimizations
Curriculum
A structured path from foundations to application.
Modules are designed to build on one another. Specific tools and live-project access may vary by batch.
Google Search campaigns
Plan keywords, ads, assets, landing pages, budgets and negative keyword controls.
Display, video and shopping
Learn when visual, video and commerce formats fit the objective.
Social advertising
Build audience, creative and measurement plans for Meta and other major channels.
Tracking and analytics
Connect events, conversions, attribution context and reporting decisions.
Optimization and AI workflows
Use experiments, search-term insights and automation with informed human oversight.
Tools and workflows
Learn tools in context.
Tools change. The judgment behind research, planning, execution and measurement lasts longer.
Google AdsMeta Ads ManagerGoogle Tag ManagerGoogle AnalyticsLooker Studio
Who is this for?
- Students building a practical skill base
- Professionals moving into digital roles
- Freelancers improving client delivery
- Business owners who want clearer oversight
Learning experience
Concepts, practice, feedback and review.
A good course should help you become less dependent on templates—not more dependent on them.
Learn
Build a reliable foundation.
Practise
Work through applied assignments.
Explain
Defend the strategy behind the task.
Improve
Use feedback and data to refine.
Before you enroll: Current fee, batch dates, trainer assignment, certificate policy and exact live-project access should be confirmed with 6 Sigma Digital Academy.
Common questions
PPC course questions
No. The course starts with the paid-media auction and account structure before moving into optimization.
Yes. Google Ads is central to the curriculum, with social advertising and cross-channel measurement also covered.
Any included practice budget or live-account access must be confirmed with the academy before enrollment.
It teaches core performance marketing skills: acquisition planning, paid campaigns, measurement, testing and optimization.
Take the next step
Ask about the next PPC batch.
Share your experience level and learning goal. We will help you understand whether this course is the right fit.